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Bariloche en medios de comunicación de Brasil
La difusión de la ciudad en el mercado brasilero incluye avisos en el diario Folha de San Pablo, páginas en la principal revista de turismo, Viagem, y en salas de cines en las ciudades de San Pablo, Rio de Janeiro, Belo Horizonte, Curitiba y Porto Alegre.
La campaña también contempla un diseño para comunicar la temporada invernal en los principales portales de turismo de ese mercado y avisos y contenidos especiales en medios de comunicación de la industria turística.
El Emprotur, según informó, diseñó la campaña para posicionar a Bariloche como principal destino de invierno en la demanda brasilera y de acuerdo con los criterios y necesidades consensuados con los principales operadores de turismo.
Para determinar criterios de contenidos y tiempos de implementación se desarrolló un estudio de mercado.
La campaña tendrá avisos durante tres meses en Folha de San Pablo y su revista dominical, dos meses en Viagem, cuatro semanas en 38 salas de cines, banners en Folha Turismo e Ilustrada,Guia 4 Rodas y Viaje Aquí de Editorial Abril. Para la industria la campaña contempla avisos, banners y contenidos en Panrotas y Mercado y Eventos.
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