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Comienza el taller gratuito “Marketing para emprender”
Se llevará a cabo este miércoles 27 de 18 a 21 en el Auditorio de Turismo y Producción, ubicado en Villegas 215.
Comienza el taller gratuito “Marketing para emprender”
Durante la capacitación se tratarán conceptos básicos sobre comercialización, una de las ramas del marketing y estará destinada a aquellos que están comenzando a emprender o tienen una idea/proyecto a poner en marcha.
La comercialización contempla elementos teóricos y prácticos para que se pueda identificar las variables operativas para la orientación del emprendimiento, ellos son “el mercado: segmento, nicho, clientes e investigación”, como así también las necesidades, el comportamiento y roles de los consumidores.
Por otro lado, se tratarán temas como el análisis de la situación del mercado en el momento del desarrollo del emprendimiento y de sus competidores; el rol fundamental de la demando; la política de productos; posicionamiento de productos y/o servicios en el mercado; diseño de estrategias de comercialización y la distribución y logística.
El programa “Academia Argentina Emprende” del Ministerio de Producción de la Nación, promueve el surgimiento y consolidación de empresas. Impulsa la cultura emprendedora y el ecosistema nacional de emprendimientos de manera de favorecer su expansión y diversificación para la generación de empleo.
Los interesados en participar, deberán ingresar a la plataforma digital eventbrite al evento: “taller comercialización, Bariloche Rio Negro” o al siguiente link: https://www.eventbrite.com.ar/e/aae-en-ciudades-para-
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